Connecticut SEO & PPC Case Study: Sunroom Company Achieves #1 Rankings
Last updated: January 2025
Background
This sunroom and outdoor enclosure company has evolved significantly over time. Our work with Creative Enclosures began in 2021. Since our start with them each year we have been able to elevate their presence in organic search, and now on LLMs (large language models, ai searches).
Prior to working with 41 North Digital, their marketing efforts relied largely on word of mouth, traditional print advertising, and a basic, minimally optimized pay-per-click campaign. While they were generating leads, growth had plateaued—and leadership knew there was untapped demand they weren’t fully capturing online.
Opportunity/Challenge
During the pandemic, demand for home improvement and outdoor living surged. Although leads were coming in, the company recognized several challenges:
Paid search performance was inconsistent and inefficient
Organic visibility was limited for high-intent search terms
There was no clear SEO strategy or supporting content plan
Website performance and user experience were not optimized for conversions
They knew competitors were gaining traction in search results and suspected they were missing qualified leads—especially from consumers actively researching sunroom companies online.
Connecticut & Rhode Island Market Insight
As a Connecticut-based marketing agency, we understand how home improvement searches differ across New England markets. Search behavior in Connecticut and Rhode Island is highly localized, with homeowners often including town names, regional terms, and “near me” modifiers when researching sunroom companies.
Our strategy accounted for these regional nuances—optimizing content and campaigns around how homeowners in Connecticut and Rhode Island actually search for sunroom and outdoor enclosure services, rather than relying on generic national keyword strategies.
Strategy/Solution
41 North Digital began with a comprehensive audit of analytics, search performance, and lead attribution to understand how users were discovering the business—and where drop-offs were occurring.
This shows how our search engine optimization work has helped Creative Enclosures grow over the past few years, increasing the number of search terms they show up in the top 1-3 spots for.
From this analysis, two clear opportunities emerged:
SEO was underdeveloped, despite strong search demand
PPC lacked structure, keyword intent alignment, and optimization
SEO Strategy
Built a long-term SEO roadmap focused on high-intent sunroom and enclosure keywords
Expanded and optimized core service pages to improve visibility and rankings
Developed content that addressed common consumer questions during the research and decision-making phase
Improved site structure, internal linking, and overall user experience to increase engagement and conversions
As a result, the company now ranks #1 organically for sunroom-related searches across Connecticut and Rhode Island, significantly increasing inbound demand from high-quality prospects.
PPC Strategy
Conducted a full Google Ads audit and campaign restructure
Rebuilt keyword targeting based on search intent and conversion likelihood
Improved ad relevance, landing page alignment, and conversion tracking
Reduced cost per conversion while increasing lead volume year over year
Conversion Optimization
Implemented chat functionality to capture additional leads
Improved form visibility and page engagement
Ensured tracking accuracy across SEO, PPC, and on-site actions
Results
The combined SEO and PPC strategy produced sustained, measurable growth—not just traffic increases, but real business outcomes.
Lead Growth (Website Conversions Only)
2024: 178 completed website leads from SEO and PPC
2023: 131 completed website leads
These figures do not include additional leads generated through phone calls and chat, which further increased total conversions.
Organic Search Growth
181% increase in organic leads (first half of 2023 vs. 2022)
131 organic leads in 2023
44 organic leads in 2022
Paid Search Growth
317% increase in PPC leads (first half of 2023 vs. 2022)
120 leads in 2023
13 leads in 2022
Visibility & Market Position
#1 ranking for “sunroom companies” across Connecticut and Rhode Island
Significant increase in brand visibility for high-intent, local searches
Improved lead quality and conversion efficiency year over year
Why This Worked
This success wasn’t driven by a single tactic—it was the result of aligning search intent, content strategy, paid media, and user experience around how real consumers research and choose home improvement services.
By building a scalable SEO foundation and pairing it with a disciplined, data-driven PPC strategy, the company transformed search visibility into consistent lead growth—and a stronger competitive position in their market.
This project reflects how 41 North Digital helps Connecticut-based businesses improve search visibility, generate qualified leads, and compete locally through strategic SEO and PPC. Our SEO & PPC for Home Improvement and Home Services Businesses is unparalleled, and our case studies speak for themselves. Reach out today to see how we can help your home service business skyrocket to the top.